New Jaguar XE London Launch Extravaganza on 8 September

The new Jaguar XE will be launched in style on 8th September 2014, with a world premier of the new XE at Earls Court and a concert by Emile Sande.

The launch of the new Jaguar XE – Jaguar’s take on the BMW 3 Series and Mercedes C-Class – will take place on 8th September in London, and Jaguar are pulling out all the stops to make the XE’s launch something to remember.

First out of the gate – ahead of a proper public reveal at the Paris Motor Show next month – will be the Jaguar XE S at the world premiere at Earls Court in an event narrated by actor John Hannah and with performances from Emile Sande, The Kaiser Chiefs and Eliza Doolittle, with the whole event streamed live from 19:15 – 20:45 BST.

Following the Earls Court event, the Jaguar XE will be front and centre at a VIP concert for 200 guests at a secret location where Emile Sande will debut her Jaguar Feel XE song and the guests will be treated to an audio-visual spectacular during the performance.

All this pizazz is to get the new XE out there ahead of its debut at Paris next month, but we will only get to see the XE S version at the event. The rest of the range will be revealed at Paris.