Hyundai i30 N in-depth showcase by Hyundai’s Head of Product Management (video)

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We have a video showcase of the new Hyundai i30 N – Hyundai’s performance i30 – with Hyundai’s Raf van Nuffel explaining what exactly the i30 N is.

It’s just a few days since the Hyundai i30 N was properly revealed, and, certainly in the way it looks and the spec, it seems to have more than enough to tackle cars like the Focus ST and Golf GTI – and then some.

With up to 271bhp – if you stump up for the performance pack – it’s sitting somewhere between the GTI and R and the ST and RS in power terms, but with prices expected to be competitive against the ST and GTI it does look like it could be a real performance bargain.

Clearly influenced by the VW GTI school of showing off, the i30 N is rather understated, with an aggressive stance, a few badges, lower suspension, a hint of red and a few body mods conveying purpose, rather than a gaudy array of addenda.

But what was Hyundai’s thinking when it came to the i30 N?

Raf van Nuffel, Hyundai’s Head of Product Management, spends a while walking us around the i30 N in this video, and commenting on what Hyundai wanted to achieve with their first N Performance car.

Raf says the i30 N should be fun to drive, make your heart beat a little faster and put a smile on your face. It should also be able to corner as quickly as possible, be a sports car for everyday use, and be track capable. Which does sound like the perfect recipe for a hot hatch.

If you get past your badge snobbery, and you should have by now, the i30 N is stacking up to be serious competition.

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Hyundai i30 N Walkaround Video with Raf van Nuffel