Jaguar E-PACE, F-PACE and I-PACE SUVs get Dua Lipa tie-in for added cool

Jaguar is launching a series of events called ‘The PACE: Season One” across Europe celebrating their E-Pace, F-Pace and I-Pace SUVs, launched by Dua Lipa.

Jaguar has a bit of a history using music to promote their cars, with Lana Del Rey enlisted back in 2012 to promote the Jaguar F-Type and add a bit of current cool to the mix.

That was six years ago and times have moved on – both for Jaguar and what’s current in the music scene – so you won’t be surprised to learn that Jaguar has enlisted the services of a fresh and current artist, Dua Lipa, to promote its product, and this time it’ll be what Jaguar now stands for – SUVs – rather than sports cars.

Unheard of when Jaguar used Lana Del Rey in 2012, Dua Lipa has gone from posting cover songs on Youtube to one of the most successful of the current crop of artists, with hits like “New Rules” and “Be The One”, as well as “One Kiss” with Scotland’s most famous DJ, Calvin Harris.

Dua will feature with the Jaguar I-Pace at a gig in Amsterdam on 3 September to kick-off Jaguar’s The PACE: Season One to celebrate all things Jaguar SUV – E-Pace, F-Pace and I-Pace – where, it seems, she will perform with the I-Pace rather than other musicians or dancers.

Ms Lipa Said:

I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3rd September in Amsterdam. I’m so excited that my first car is going to be the I-PACE and to be trailblazing for the new electric generation.

What Jaguar are calling the ‘Dua Lipa x Jaguar’ collaboration starts on 3 September across Jaguar’s social media and websites. You won’t be able to miss it.

Jaguar I-Pace Dua Lipa Video