Although we are likely to see some very exotic machinery at the Frankfurt Motor Show next month, including the Rolls Royce Ghost, the Lamborghini Reventon Roadster and the Aston Martin Rapide – to name but a few – the big news will be ‘Green’.
We already know that BMW will be bringing the ActiveHybrid X6 and ActiveHybrid 7 Series, and we’ve know for a while that they will be showcasing the BMW EfficientDynamics Concept. But what is this concept? In truth, BMW has done really well to hide the details. It looked like there was news a couple of weeks ago when BMW were caught moving a car we couldn’t suss out on a flat-bed, but that turned out to be an old concept.
But last night BMW released the tease you see above for the EfficientDynamics Concept. Which frankly isn’t a great deal of help! The whooshing noises on the video do ‘Suggest’ that the car is electric, but that’s all. ‘Emotion’ is thrown around as the buzz rather than the more traditional ‘Ultimate Driving Machine’.
But I guess we’ll have to wait a few more weeks to see what it’s all about. Unless we can fish something out before.
Also newsworthy is the launch online of BMW TV. It’s been in beta for a year or so, and in that time it’s delivered up 70 million video views. But it’s now ready to rock ‘n’ roll for BMW fans, so you can jump over and have a butchers.