Fiat has launched the 500 Abarth in the US, and has forsaken Jennifer Lopez in adverts for the Abarth for a fiery Italian. Sort of. Fiat had high hopes for the Fiat 500 in the US, hoping to emulate the success MINI has enjoyed by tickling the trendy button in US car buyers’ brains. But that plan […]
Fiat 500 Gucci & 500C Gucci heading to the U.S.
Fiat has revealed the the 500byGucci and the convertible 500C Gucci are to go on sale in the U’S in december 2011. Did the U.S know what it was letting itself in for when it started to buy the Fiat 500? Well, it’s going to find out soon enough with Fiat launching both the tin […]
Fiat 500 First Edition arrives in China
The Fiat 500 has been launched in to China with a limited edition Fiat 500 First Edition, 100 cars with graphics by young Chinese artists. The next stage of Fiat’s quest to make the Fiat 500 the world’s favourite retro-cute car hit the world’s biggest market this week. Yep, China got its first Fiat 500s. Now Fiat appears to […]
Fiat 500byGucci. Yep, another ‘Special’ Fiat 500
Fiat has revealed another limited edition Fiat 500 – the Fiat 500byGucci – designed by Gucci and advertised with the legs of Natasha Poly Somewhere along the way both Fiat and MINI decided that the ultimate marketing tool for their trendy, retro-inspired superminis was an endless stream of variations and special editions. And it’s worked. So it’s no surprise then that we’ve got another new Fiat 500 to add […]
Fiat 500 Cabrio hits the US
Fiat are launching the Fiat 500 Cabrio in to the US market just in time for Spring. Us buyers can see it first at this month’s New York Motor Show. Actually, we’re not completely convinced that the Fiat 500 cabrio (that’s Fiat 500 Convertible for those of us on the old continent who prefer real words) has hit the US. Because although Fiat has […]
Fiat will lose £7k on every electric Fiat 500 EV. Despite tripling the price to over £30k
Fiat / Chrysler boss Sergio Marchionne has revealed that they will lose £7k on every electric Fiat 500 they sell. Despite upping the price to over £30k. I know. We bang on about how impractical electric cars are as a replacement for ICE cars. And it’s true. They only work as a toy for the better off, […]
Fiat 500CbyDIESEL – the drop-top 500byDIESEL arrives in the UK
Fiat has revealed the convertible version of last year’s 500byDIESEL – the Fiat 500CbyDIESEL – with lots of DIESEL logos and old jeans for seats is now on sale in the UK. We’re (half) seriously starting to wonder if we should have a couple of extra web sites; one for MINI Limited Editions and one […]
Fiat 500 Blackjack Limited Edition
Fiat is launching another Limited Edition 500 – the Fiat 500 Blackjack – featuring a matt vinyl wrap with gloss highlights and red calipers Anything MINI can do, Fiat can do too with the Fiat 500. So – in the best MINI school of marketing style – yet another Fiat 500 is to hit the […]
Fiat Cinquecento Prima Edizione for US Fiat fans
Fiat has revealed a limited edition Fiat 500 – the Cinquecento Prima Edizione – for members of the US Fiat fan club. You don’t have to be fluent in Italian to work out that Prima Edizione means ‘First Edition’, or something similar. Which is probably as well. Because the Fiat 500 Prima Edizione is destined […]
Fiat 500 1.3 MultiJet Sport Review & Road Test
We spend a week with a Fiat 500 1.3 MultiJet Sport for a proper Review and Road Test of Fiat’s cute and cuddly MINI Competitor. As good as it seems? We’ll find out. Fiat’s cute and cuddly 500 looks like it will end up spawning as many specials as the MINI. We’ve had everything from […]