Fiat are on a real roll with the little 500. The hard-top version has been a cracking success, and the Convertible 500 – The Fiat 500C – is taking orders left, right and centre. Fiat seem to be doing everything right in terms of marketing; they even got the celeb angle right by using pictures […]
Fiat 500C – Elle’s in love
Fiat has worked hard on PR for the Fiat 500. We’ve had loads to write about, from the Fiat 500 getting eco:drive – as promoted by Jodie Kidd – to the Fiat 500s donated for charity – as promoted by Damian Hirst and Peter Blake. And away from the celeb endorsements Fiat has been working […]
Fiat Abarth 500 Competizione Limited Edition surfaces
All the news we’ve reported on lately with regard to Fiat has been on the Fiat 500C Convertible which launched in the UK recently. Oh, and of course the Fiat 500 Charity bashes, and the news that Fiat is taking the 500 to the US etc., etc. But we haven’t done anything on the hot […]
Fiat 500C Convertible UK launch Press Release
NEW FIAT 500 C IN THE UK Having made its international public debut at the 2009 Geneva Motor Show in March, the new Fiat 500 C, a convertible version of the iconic Fiat 500, goes on sale in the UK on Thursday 2 July – with the UK being the first market in the world […]
Fiat 500C Convertible – launched in the UK today
The sun is shining for Fiat at the moment as it rampages around the world’s beleaguered car companies, but it’s also shining today as Fiat officially launches the Fiat 500C Convertible on to the UK market in the middle of the best spell of weather we’ve had in the UK since 1732 (not quite – […]
Fiat 500 – kind to animals and the environment!
We’ve moved on a long way from car adverts that centre around cars driving through fire, with a Stadium Rock soundtrack to get the adrenalin and testosterone flowing. On the whole, they are more considered and/or more humorous (although some – particularly in the States – are still dire). A good example of the current […]
Fiat 500C Convertible – The Video
The first UK Fiat 500s arrive this week, ready for the launch, and that has no doubt inspired Fiat to send us a set of three short videos of the 500C, which we’ve strung together for you at the end. Apart from a few decent days, Summer hasn’t really got under way in the UK. […]
Fiat 500 UK Charity boost
> The Fiat 500 Convertible is about to launch in the UK (the first country to get it), and cars are starting to arrive for the official launch on the 24th June. And Fiat, quite sensibly, is keeping the profile up with some bright marketing to get people like us to write about the Fiat […]
Fiat 500 in New York
We reported last week that, contrary to rumours flying around, Fiat will not be taking its range of cars to the States and simply sticking Chrysler badges on. It is their intention to provide platforms and some engines to their newly acquired Chrysler operation, and develop cars in America just for the American market. But, […]
Fiat 500 going to America
After the deal with Fiat to take on Chrysler was officially signed-off today, a few details are now starting to emerge about what exactly Chrysler is going to be building, and selling, now it’s effectively being controlled by Fiat. Many thought there would be an influx of less than reliable, less than worthy Fiats simply […]