Fiat has worked hard on PR for the Fiat 500. We’ve had loads to write about, from the Fiat 500 getting eco:drive – as promoted by Jodie Kidd – to the Fiat 500s donated for charity – as promoted by Damian Hirst and Peter Blake. And away from the celeb endorsements Fiat has been working hard on the Fiat 500 for the US.
And today’s news is just another bit of PR frippery, but it gives us another excuse to run a photo of Elle Macpherson so soon after the Elle Macpherson with the new Jaguar XJ from last week.
So that’s it really. Another celeb – this time an extremely attractive one – loves the new Fiat 500C. And what’s not to like? It’s cheap, it’s fun to drive and it’s economical. And the British have a passion for convertibles (and Elle counts as she lives here), so if lending Elle Macpherson a Fiat 500C for a wee while gets some coverage, who can blame them.
And it works, doesn’t it?.