Electric Lotus Evija hypercar exclusive configurator
The Lotus Evija electric hypercar – the first British electric hypercar – is being configured by its buyers using a special state of the art configurator.
The Lotus Evija was revealed last year as an electric hypercar – the first British electric hypercar, say Lotus – and promises, apart from very good looks, to deliver stunning performance thanks to 1,972bhp and 1,254lb/ft of torque from its electric motors of under 3.0 seconds to 62mph.
The Evija isn’t, understandably, an ongoing production model, but a limited run of just 130 cars costing more than £2 million each to act as a halo model for the rejuvenated Lotus. And with just 130 buyers, Lotus has gone the extra mile to help them create their own perfect Evija.
They’ve built a high-tech configurator (demonstrated in the video below) which allows buyers to configure everything from exclusive paint jobs to detailed interior trim using a new touchscreen which creates stunning photo-realistic images and animations – using advanced gaming software – and even uses ray-tracing to place the Envija in different locations around the world to see how the light affects the car.
Simon Clare, Lotus Executive Director, said:
We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.
Lotus are also sending customers a gift at regular intervals during the buying process reflecting the technical prowess and exclusivity of the Evija, and will present them with a hand-crafted build-book when their car is ready to hand over.
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