Fiat 500L gets a helping hand from P Diddy (video)

Fiat in the US are trying hard to convince buyers that the new Fiat 500L is a bigger, and very appealing new Fiat with help from P Diddy.

Fiat has done well to convince a trendy section of American car buyers that the Fiat 500 is a funky, cute and desirable runaround – especially if you live in the city.

But having effectively put all their eggs in the 500 basket, they have the problem of convincing sceptical US car buyers that the much bigger Fiat 500L is an appealing – and much more practical – proposition for families.

So Fiat has enlisted Sean Combs (P Diddy, Puff Daddy, Diddy or whatever moniker he’s using this week) to give the Fiat 500L a bit of much needed profile.

The video to push the 500L in the US features a couple of lost souls in the desert who think the sight of a Fiat 500L passing by is a mirage, and still think the same when the good Mr Combs stops in his 500L to offer them water.

Even when the hapless pair stumble across P Diddy’s party in the desert – complete with the 500L – our pair of lost travellers conclude it too is a mirage as the Fiat 500s they see have four doors.

It’s a sensible move to get the 500L on US car buyers’ radar. Let’s just hope they have more success with this than they did with Mr Diddy’s former squeeze J. Lo.