The Fiat 124 Spider – Fiat’s take on the Mazda MX-5 – arrives with UK buyers later this year and, according to Fiat, means the end of Viagra. The new Fiat 124 Spider – revealed late last year – sees the return of the much-loved Fiat Convertible sports car, and this time it’s based on the […]
Fiat 500X Crossover teased on video – debuts at Paris Motor Show
With the Fiat 500X – a 500 Crossover based on the Jeep renegade – due to debut at the Paris Motor Show next week, Fiat are teasing its arrival with a new video. Just like MINI, Fiat has taken the retro-revival of the 500 way beyond the original, and now the latest take on the […]
Fiat 500L gets a helping hand from P Diddy (video)
Fiat in the US are trying hard to convince buyers that the new Fiat 500L is a bigger, and very appealing new Fiat with help from P Diddy. Fiat has done well to convince a trendy section of American car buyers that the Fiat 500 is a funky, cute and desirable runaround – especially if […]
Fiat turn naked women in to a 500 Abarth (video)
Fiat’s latests advertising campaign sees a group of naked, painted women take the form of a Fiat 500 Abarth. Video and photo. The Fiat 500 has been, perhaps, Fiat’s biggest success story in its history, and a part of that is down to Fiat’s often very clever advertising. We’ve had everything from the ‘Motherhood‘ and […]
Fiat 500L: Now it’s the ‘Fatherhood’ video
Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. We’re not entirely sure that Fiat’s viral hit video advert for the 500L – the ‘Motherhood’ – actually did anything to increase sales of Fiat’s answer to the MINI Countryman, but it did garner plenty of publicity […]
Fiat 500L: ‘The Motherhood’ feat. Fiat 500L Video
The Fiat 500L is just launching and Fiat has put together a promo video which hits its target market head on. It’s not the easiest thing in the world to stand out from the crowd when it comes to promoting a new car, but it looks like Fiat may just have come up with a […]
Catrinel Menghia topless for the Fiat 500C Abarth (Video)
Fiat has turned to Catrinel Menghia once again to get red-blooded males to give the convertible Abarth 500 – the Fiat 500C Abarth – a bit of attention. Fiat are Italian, and Italians love women. And Fiat, in particular, loves Catrinel Menghia (even if she is Romanian), so they’ve turned to the delightful assets of Ms Menghia […]