Catrinel Menghia topless for the Fiat 500C Abarth (Video)

Fiat has turned to Catrinel Menghia once again to get red-blooded males to give the convertible Abarth 500 – the Fiat 500C Abarth – a bit of attention.

Fiat are Italian, and Italians love women. And Fiat, in particular, loves Catrinel Menghia (even if she is Romanian), so they’ve turned to the delightful assets of Ms Menghia once again to promote their cars. We’re not objecting.

Previously, Fiat has used Catrinel to promote the launch of the Abarth 500 in the U.S (and with a follow-up advert too), and they’re continuing the theme with a new advert featuring Catrinel Menghia to promote the convertible version of the Abarth 500 (the Fiat 500c Abarth in the U.S.) using the somewhat predictable ‘Topless’ tag.

Fiat has managed to produce an advert that is heavy on Catrinel Menghia and light on the 500C Abarth – which is probably the right way round – and thrown in a scorpion (Abarth’s logo) to divest Ms Menghia of her bikini top.

Don’t get too excited – the advert is destined for TV in the US – but Fiat has still managed to dwell on the magnificent form of Ms Menghia long enough to make the advert for the 500C Abarth worth the watch.

If you absolutely must.