Fiat turn naked women in to a 500 Abarth (video)

Fiat’s latests advertising campaign sees a group of naked, painted women take the form of a Fiat 500 Abarth. Video and photo.

The Fiat 500 has been, perhaps, Fiat’s biggest success story in its history, and a part of that is down to Fiat’s often very clever advertising.

We’ve had everything from the ‘Motherhood‘ and ‘Fatherhood‘ videos for the 500L to the series of adverts featuring the glorious Catrinel Menghia in various states of undress.

And as Fiat obviously has a penchant for the female form, it’s really no surprise that they’ve managed to feature more than a dozen naked women in a new advert for the 500 Abarth in the US.

In a very clever piece of choreography and artwork, Fiat has managed to turn their naked ladies in to the 500 Abarth (pictured above) for a new print campaign heading for ESPN’s  The Magazine Body Issue.

Our first thought was that the image Fiat are using was computer generated rather than using real naked women, but Fiat are ahead of us on that and have released a video (below) of the making of the ‘Naked Women as a 500 Abarth’ campaign.

Clever stuff.

Related Photos: Fiat 500 Abarth

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Fiat 500 Abarth Naked Women Video