The Honda E – Honda’s new Urban EV – will sell around 10,000 units an year in Europe – twice original expectations – unless Honda need to sell more.
Now the Honda E has had its official debut, and we know how much it costs, it’s no surprise to learn that the appealing EV is likely to sell at twice the rate Honda initially expected – some 10k a year in Europe.
The price of the Honda E isn’t exactly bargain basement, although it does start at under £30k, but the Honda E’s cute retro looks and compact size do make it an appealing urban EV.
The range on offer is modest as Honda take the same road as MINI as with the MINI Electric by deciding a car meant for urban roads doesn’t need a big, and expensive, battery pack to give it a big range, but a more modest one to keep prices affordable, but still more than enough for owners’ daily needs.
The Honda E is key not just to Honda’s move in to EVs, but in keeping Honda safe from EU fines for average emissions, balancing out the higher emitting models with its zero emissions powertrain.
But, speaking to Automotive News Europe, Dave Hodgetts, Honda’s UK MD, said they may have to look at selling more Honda Es if sales of petrol-engined Hondas in Europe are too strong.
Honda has committed to achieving the new EU fleet average CO2 of 95g/km through balancing its sales rather than budgeting for fines, so if Hondas like the CR-V petrol do too well they plan to sell more Honda E to balance the books.
Does that mean, if enough European buyers opt for a petrol-engined Honda, the price of the Honda E is likely to fall? It seems logical.