It’s a Jaguar F-SLEIGH – in ice
Jaguar has entered in to the festive spirit by creating an ice-sculpture F-Type sleigh to help promote its 2016 range of branded goods.
It looks like Jaguar hasn’t actually gone to the trouble of building a proper, there dimensional version of their take on Santa’s sleigh, but they have come up with an artist’s sketch (below) and an ice sculpture of their creation (above).
Apart from being a bit of festive fun, the ice sculpture of the F-Sleigh was created to be a centrepiece at the launch of Jaguar’s 2016 merchandise range in London, a part of Jaguar’s business which may not be as big, or as profitable, as the cars, but certainly helps with brand image.
The F-Sleigh looks pretty much like the F-Type convertible – complete with a Growler-embossed red nose – but features skates instead of wheels, an open deck at the back to carry Santa’s gifts and, instead of a supercharged V8, unspecified ‘Jet Power’ to get Father Christmas round the world’s children in a single night.
Lindsay Weaver, JLR’s Branded Goods Director , said:
The amazing F-SLEIGH may be a bit of Christmas fun, but it proves that Jaguar Land Rover is now creating much more than world-class cars. We have been working tirelessly to develop collections that tell stories and celebrate our great brands, and this 2016 collection is our most desirable ever – we’ve really pushed ahead for design, quality and originality and it’s great to showcase it alongside the luxury goods being produced by our exclusive brand partners.
So, headline-grabbing F-Sleigh apart, if you want Jaguar goodies – including limited edition scale model, heritage-branded apparel, branded accessories and exclusive Jaguar stuff from the likes of Barbour, Bremont, Oliver Sweeney, and others – jump over to Jaguar’s online store.
Jaguar F-SLEIGH Sketch
M1TCH says
The ‘Women’s Growler Graphic T-Shirt’ isn’t what you would expect from the description…
Cars UK says
That must have been a disappointment!