Jaguar, BMW and Mercedes make the Superbrands Top 10
They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.
Superbrands has been compiling ‘Top’ lists for brands in the UK since 1995, and compiles a list each year of the best consumer brands and the best business brands. They use the opinions of marketing experts, business pros and a few thousand members of the public to come up with their list, and this year only three car makers hit the top twenty list – and all were in the top ten.
Topping the consumer brands list this year is Rolex, but Mercedes was the top ranked car maker in fourth place, a fall from the top spot in 2011. BMW did better, moving up from seventh place in 2011 to sixth in 2012, and Jaguar, showing that its increasingly appealing range is having an effect on consumers, moved up from tenth place last year to ninth. Interestingly, Land Rover came in at a distant 159 on the 2012 Superbrands list.
All a bit of fluff really, but some bragging rights for Jaguar, BMW and Mercedes.
Source: Superbrands
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