Jaguar F-Type Coupe heading for ‘The Special One’ first after UK debut

Last night saw the official launch of the Jaguar F-Type Coupe in Canary Wharf, with Jaguar’s new Ambassador José Mourinho in attendance and getting the first UK F-Type Coupe.

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The new Jaguar F-Type Coupe seems to have been around for ages already, but last night was actually its official UK launch, despite being revealed at the Los Angeles Auto Show three months ago.

Jaguar roped in a number of its ‘Ambassadors’ for the event at East Winter Garden in Canary Wharf including its newest recruit, Chelsea manager José Mourinho, who is due to get the first customer F-Type Coupe in the UK next month.

Jaguar took the opportunity to use its latest advert ‘Rendezvous’ featuring Sir Ben Kingsley, Tom Hiddleston and Mark Strong as a trio of villainous Brits that first aired in the US during the recent Super Bowl, to kick proceedings off and add life to the #GoodToBeBad campaign.

As you’d expect, Mourinho was asked for his comments during proceedings and declared of the F-Type Coupe: “It drives like a great player because it does what I want it to do”, and went asked what his team thought of him getting the new F-Type Coupe the response from the team was “How can this old man drive such a cool car”.

Sounds like ‘The Special One’ has all the makings of a great Jaguar Brand Ambassador.