Jaguar are planning a high profile dealer launch for the new F-Type this week with an event at the Ricoh Arena in Coventry followed by a procession up the A444.
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Now the time is nigh, and the first F-Types will be heading for Jaguar dealers around the UK on Thursday (18th April), but they won’t be going on a fleet of transporters as usual. Instead, Jaguar is making an event out of a normally quite prosaic handover.
Jaguar dealers from all round the UK will congregate at the Ricoh Arena in Coventry to find 59 new F-Types arranged in the shape of a giant ‘F’. The dealers will be handed keys for their own demonstrator and then join a convoy of 60 cars heading up the A444 headed by the spiritual successor to the F-Type – the very last E-Type.
Jaguar’s MD, Jeremy Hicks, said:
Ever since Jaguar unveiled the F-TYPE at the Paris Motor Show last September, enthusiasts all over the UK have been anticipating their first encounter with this exciting new sports car. From today onwards they’ll have the opportunity to experience the extraordinary F-TYPE for themselves.
Jaguar is synonymous with Coventry,so it is fitting that we conduct the ceremonial handover to the dealer network in the grounds of one of this great City’s landmarks.
The new F-Type won’t be Jaguar’s biggest-selling model by any means (production capacity means the most they can build is 15,000) but it’s a car to hang the Jaguar brand on, and define Jaguar’s future.
So, by the weekend, you’ll be able to head out to your local Jaguar dealer and take your pick from the F-Type at £58,250, the F-Type S at £67,520 or the F-Type V8S at £79,985.
Although it will be a while before your new Jaguar F-Type gets delivered, with six months production already sold out.
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