Jaguar sign up David Beckham as the face of Jaguar in China

Jaguar has signed up David Beckham as a Brand Ambassador to spearhead a new marketing campaign for Jaguar in China.

Land Rover had a go at making Victoria Beckham the face of the Range Rover Evoque, and now Jaguar have taken Mr Spice on board as their new face of Jaguar in China.

David Beckham has been revealed as a new Brand Ambassador for Jaguar, with the ubiquitous Mr Beckham front a centre in a new campaign in China to promote the Jaguar Brand. And it’s a good move.

Beckham has a combination of appealing traits that make him the perfect fit for promoting the Jaguar brand; he’s a good looking, stylish, a very able sportsman, recognised the world over, a great family man and an all round decent guy.

Bob Rice, JLR’s MD in China, said:

We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.
He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.

To kick things off, Beckham will feature alongside the new Jaguar F-Type Coupe (above) as Jaguar push their halo car in China, but in time Beckham’s role will be to promote all things Jaguar in China.

The man himself said:

I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British.
I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.

We’re not entirely sure the words are entirely David’s, but the sentiments are right; what English petrolhead – and David Beckham is very much an English petrolhead – doesn’t love what Jaguar is doing at the moment, and it’s history?

We can see the Beckham/Jaguar deal getting bigger than just China, but for now the print campaign will be running on billboards across China with a TV advertising campaign following later in the year.