Jaguar tells drivers to 'F' the meeting in a new billboard campaign for the F-Type

Jaguar are on a roll with the #GoodToBeBad campaign for the new F-Type Coupe, and now we get a new billboard campaign telling drivers to ‘F’ the meeting.

Jaguar tells you to ‘F’ the meeting

We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought.

In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.

It’s the latest in a series of provocative, interesting and slick promotions for both Jaguar and the F-Type, which has seen Jaguar proclaiming it’s good to be bad, and poking fun at other car makers.

We’ve had a couple of British Villains promos with both the original British Villains video and the Art of Villainy succeeding in making the F-Type Coupe cool, desirable and different, and we’ve also had some gentle prodding of the competition.

Jaguar did a great spoof of the Mercedes Magic Body Control advert recently, and the Art of Villainy video manages to derail a Porsche 911 with the click of a Bond-esque gadget.

All of which gets people talking and makes Jaguars more appealing.

Job done.