The first Land Rover Discovery Sport – Land Rover’s replacement for the Freelander 2 and the first of a new family of Discovery models – starts production.

The first Land Rover Discovery Sport rolls off the production line at Halewood
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It’s only just over a month since the new Land Rover Discovery Sport was revealed ahead of its public debut at this month’s Paris Motor Show, and Land Rover are wasting no time getting it in to production.
Despite the rather odd decision to allow the new Discovery Sport to hit the market with the old 2.2 litre diesel engine from the Freelander (unlike the Jaguar XE, which gets the new Ingenium engines), the new Discovery Sport does seem to be attracting healthy interest from buyers already.
Whether the new baby Disco will see sales strong enough to usurp Land Rover’s current best-seller – the Range Rover Evoque – remains to be seen, but in our book the Disco Sport is a more appealing, more rounded offering, even if the starting price is a bit higher than the Evoque.
Prices for the new Sport start at £32,395 for the SE, rising through the SE Tech at £33,895, the HSE at £37,595 to the HSE Luxury at £41,195 (and more when we see the Ingenium engines arrive and a range topping Discovery Sport, perhaps with a 3.0 litre diesel option, arrive) which are decent prices for a very able, good looking, very competent Land Rover with 7 seats as standard.
The first Land Rover Discovery Sports may have started rolling off the production line in Halewood, but you are going to have to wait until well in to 2015 before they start arriving with customers.
Hopefully, Land Rover will be able to deliver the Discovery Sport to customers more reliably than Virgin Galactic is delivering Space Travel to its customers.



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