It’s NOT the Porsche Taycan – it’s the Porsche ‘Tie-caan’

Ahead of the new Porsche Taycan arriving in Porsche showrooms, Porsche are on a mission to make sure we all know how to pronounce its name.

Back in June, the Porsche Taycan was revealed as the production name for Porsche’s Mission E electric car, and it seemed a fit with names like Macan, Cayman and Cayenne.

But Porsche are nothing if not Teutonic in their quest for things to be right, so before the Taycan actually starts to be seen in Porsche’s showrooms they want to make sure we all know how they want it pronounced.

Having managed to finally get most English speakers to call them Porsch-er and not Porsh, they now want you to use the German pronunciation for Taycan, and not Anglicise it.

So instead of it being the Taycan you need to be saying ‘Tie Caan’ – with the long version of the German ‘a’ in the second consonant – and not Tay-Can. Frankly, we’re not entirely sure they’re going to succeed in getting the English speaking world to pronounce it the German way, but they seem determined to try.

But whatever way you pronounce it, the Taycan does promise to be a sterling effort from Porsche, with its 600 electric horses, repeatedly deployable acceleration, 350kWh charging and a substantial range.

And prices in line with the Panamera too.

How to pronounce Porsche Taycan Video