Jaguar Land Rover are celebrtaing 50 years of Bond films – and the new James Bond film SKYFALL – at this year’s Paris Motor Show.
We reported last year that Jaguar Land Rover looked like they’d got some decent product placement in the latest James Bond film (SKYFALL – known then as ‘Bond 23’) and now, with Bond celebrating 50 years, the 2012 Paris Motor Show imminent and the Bond SKYFALL film about to hit cinemas, it’s time for some Jaguar Land Rover PR.
We may think of Aston Martin when we think of Bond, but Jaguar has made sure they’ve got plenty of screen time in SKYFALL. From Double-Cab Defender used in the opening sequence to the Jaguar XJ and the Range Rover (although it’s not the 2013 Range Rover) Jaguar Land Rover are playing a strong second fiddle to Aston Martin.
JLR actually provided a total of 77 cars to the SKYFALL production unit during filming, much of which was filmed in the UK and stars Daniel Craig, Dame Judi Dench, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney.
Land Rover will be displaying the Defender form SKYFALL (pictured above) at the Paris Motor Show in a week or so, and they’ve sent us a trailer video for SKFALL which manages to feature the Defender, XJ and Range Rover and not a single Aston Martin.
But who can blame them?