Kia takes aim at Lexus and Infiniti with the KH Concept
It would have been unthinkable just a few years ago that Kia would reveal a new, luxury flagship saloon car and be taken seriously. But cars from South Korea have come a very long way, and plans for a range-topping luxury saloon from Kia are proof that they aim to take on the world’s premium car makers.
Following on from the very convincing Kia GT concept we saw at Frankfurt last year – which was a RWD, 4-door swoopy coupe with a 3.3 litre turbo V6 – the Kia KH (which is a code name, not the production name) goes the next step and threatens to upset the status quo in the premium market, taking aim no doubt at Lexus and Infiniti, with potential collateral damage to the Germans’, and even Jaguar’s, sales.
Kia says the KH is ‘…expected to establish new standards for design in the large saloon segment’ and combines innovative design with high-tech features. The KH has a bold front end with unique bonnet design and high-tech headlights. There are LED lights at the back and a simple side character line down the flank.
Kia’s Director of Overseas Marketing, Soon-Nam Lee, said:
Our all new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment in to one striking model.
Although launch timings for overseas markets are yet to be confirmed, this all new RWD large sedan will definitely become the leading model of our line-up around the world, showcasing the best of the best of Kia.
We’re not sure the Kia KH – with whatever moniker Kia chooses to attach to their new range-topper – will arrive in the UK any time soon , but arrive it will at some point. And the KH may well turn up at next month’s Geneva Motor Show.
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