Nissan has unveiled its first ‘Nissan City Hub’ in Paris, offering an immersive buying experience combining the best of dealer and online experience.
There are big changes coming in the car world with the rise and rise of EVs and autonomous cars, but there are similarly big changes afoot for dealer networks, as the whole car buying experience changes thanks to new technology and a growing aversion to the traditional dealer offerings.
Nissan reckon they could have the answer to that with their new Nissan City Hub project, a new approach to garnering customers by converging the best retail experience with the best of online buying. And the first Nissan City Hub has now opened in Paris.
Nissan know that half of all car purchases now start online, with buyers looking for independent Nissan Reviews before they even start the real action, and 60 per cent of customers already decided on the make, model and price even before they venture in to a dealer’s showroom.
So Nissan’s approach to the new City Hubs is to make them unthreatening and welcoming, with non-pushy ‘Ambassadors’ greeting visitors, a star car front and centre (it is, of course, a LEAF in Paris), lots of screens and lots of technology, as well as dedicated spots for test drives and handovers.
Ken Ramirez, Nissan’s Sales and Marketing Senior VP in Europe, said:
As we continue to meet the evolving needs of today’s customers, we are proud to launch the first-ever Nissan City Hub experience in Paris. Using new technologies and tools, the Nissan City hub brings a unique all-in-one customer journey and seamless online to offline continuity.
Nissan reckon the combination of strong local knowledge, a pleasing environment – with ‘Ambassadors’ willing to help and guide – and a couple of clicks to buy is a winning formula.
They might just be right, and if they are expect a lot more Nissan City Hubs to start appearing across Europe, and in the UK, before too long.