Peugeot 2008 Crossover already selling well in UK – and half are White

The Peugeot 2008 SUV/Crossover officially goes on sale today in the UK and Peugeot has already taken more than 1300 pre-orders – half of them in white.

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The Peugeot 2008 – the crossover/SUV take on the new 208 – arrived in production guise at the Geneva Motor Show in March and looked a properly credible effort from the beleaguered French car maker.

In fact, when Peugeot announced prices for the 2008 and their UK target sales of 8,000 a year, we thought they were being conservative with their projections, especially as the 2008 starts at a very reasonable £13k.

That soon proved to be right when Peugeot announced it was having to double production of the 2008 as sales were much stronger across Europe than they’d anticipated, and it seems the same is happening in the UK.

With the 2008 going on sale in the UK today, Peugeot has revealed that they’ve already received 1,323 confirmed order for the new crossover before anyone has seen it in a UK showroom, and that sales so far for the 2008 have exceeded 32,000 – well ahead of predictions.

Interestingly, it seems the the colour of choice for the 2008 in the UK is White, with Bianca White taking 32 per cent of all orders and Pearl White 18 per cent. What is it about the 2008 that makes buyers opt for White in such huge numbers? Does it illustrate that most buyers are women or that most are young and don’t have the aversion to white cars most older buyers have?

But we don’t expect Peugeot care one dot what colour buyers order for their 2008, as long as they do order. And they are, with the diesel-engined models accounting for two-thirds of all sales and the e-HDi 92 with the next to top of the range Allure trim accounting for one in five sales.

Good news for Peugeot for a change.