Porsche India to launch in 2012
Yes, you can already buy a Porsche in India and there’s a small network of dealers. But at the moment they are imported by Precision Cars. But that’s all going to change next year.
As the car market in India becomes ever bigger, Porsche are planning to take control of their sales in India with the launch of Porsche India in 2012, which is expected to be headed up by the current head of Audi India – Anil Reddi.
It seems Porsche wants to maintain Precision Cars’ current eight dealerships and is planning on importing the whole range – Cayman, Boxster, 911, Cayenne and Panamera – even though Porsche cars will attract import duty of over 100 per cent.
But it seems Porsche has plans to get round that as sales volumes increase, and are expected to start production of the Cayenne in India from CKD, which will save a big chunk of import duty and reflect in the retail price of the Cayenne.
VW currently bolts together stuff like the Passat and Audi A4 in Maharashtra, so it won’t take a huge investment for Porsche to put together an assembly line to produce locally assembled Cayennes.
And don’t bet against other Porsche models being bolted together in India either as sales increase.
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