BMW i stands for sustainable vehicles and mobility solutions Two models available from launch: BMW i3 and BMW i8 Mobility services complement core business BMW i Ventures holding company founded Munich.The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction […]
BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8
BMW launches its new sub-brand – BMW i – to provide Sustainable vehicles and Mobility solutions. How dynamic. We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta. But maybe that was just too […]
BMW “i” Sub-Brand launches Monday – the i-Setta?
BMW are to launch their MegaCity sub-brand on Monday 21st February, which will produce cars designed for urban living. Will it be BMW i-Setta? If you want to be taken seriously as a 21st century company with cutting-edge products, you have to have an “i”. An “i” is the key to success in an on-line […]
BMW i & BMW i1 – BMW i9 trademarked
BMW has trademarked ‘BMW i and BMW i1 to i9 in preparation for the launch of their new sub-brand of MegaCity / Project-i City Cars We’ve know for some time that BMW are working on a sub-brand to launch a range of City Cars under the banner of ‘BMW Project i‘. We’ve assumed that this […]
BMW Project i – Isetta revived?
As is the case with all car makers these days, there is a move to create and launch ‘Zero Emission’ vehicles, or at least cars that are perceived as such or close. BMW is no different, and we reported back in January that BMW and Fiat were talking about building a range of city cars […]