Volvo M – it’s the FUTURE for Volvo mobility

Volvo is launching a new brand – Volvo M – which aims to deliver a broad range of Mobility Services offering ‘Freedom to Move’. Launches in Sweden and the US in 2019.

Car makers are having to start thinking outside the box as the future of personal mobility changes and outright car ownership, perhaps, becomes a thing of the past.

Already offering ‘Care by Volvo’ where you can rent your car just like a phone, Volvo is now looking further ahead and is launching a new brand – Volvo M.

Volvo has been running a car sharing plan in Sweden for 20 years (it’s called Sunfleet) and it will be rolled in to the new ‘M’ as Volvo extends what it offers.

Volvo say current mobility services, including their own, only offer an alternative to taxis or public transport, but Volvo say M will focus on the way people use their cars and deliver a service which can take its place.

Hakan Samuelsson, Volvo CEO, said:

Volvo Cars is becoming more than just a car company. We recognise that urban consumers are rethinking traditional car ownership. M is part of our answer. We are evolving to become a direct-to-consumer services provider under our new mission ‘Freedom to Move’.

Volvo M will start to roll out in 2019 in Sweden and the US, and although there are no real details of what is going to be on offer, Volvo makes it clear they want to respond to needs, rather than just offer services, and aim to build five million direct consumer relationships by 2025 to deliver that through an intuitive M App.