The new Volvo XC40 – Volvo’s first compact SUV – has been voted European Car of the Year, the first time Volvo has grabbed the European COTY Award.
Volvo’s trophy cupboard must be in need of some strengthening to hold the number of awards it’s recently won.
From voting juries falling over themselves to praise the XC90 when it arrived – and bestowing it with awards – the XC60 has followed the same path including, being voted UK Car of the Year just last week and Japanese Car of the Year just before Christmas.
The latest addition to Volvo’s SUV range, the Volvo XC40, isn’t even in the hands of owners yet, but it’s already garnering big awards – like the What Car? COTY in January – and now it’s grabbed one of the most prestigious titles on offer – European Car of the Year Award.
Announced on the eve of the 2018 Geneva Motor Show, the European COTY award for the XC40 is the first time Volvo has ever won.
Hakan Samuelsson, Volvo CEO, said:
Winning this award with our new XC40 is perfect timing, Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.
With the full range of XC40 models now available in the UK – including a new three-cylinder version – sales are only going to go one way as Volvo hit the target with the XC40, just as they have with the XC90 and XC60.