• About
  • Advertise
  • Newsletters
  • Contact Cars UK

Cars UK

Car News, Views and Reviews

Motoring Directory
  • Home
  • Car News
  • Motoring Directory
  • Reviews
  • Classic News
  • Electric Car News
  • Motoring Advice
    • Car Finance Advice
  • Photos
You are here: Home / Car News / BMW News / BMW boss tells the truth about electric cars. And then has to apologise for doing so.

BMW boss tells the truth about electric cars. And then has to apologise for doing so.

May 1, 2011 By Cars UK

BMW US CEO Jim O'Donnell has to apologise for telling the truth about electric cars

BMW US CEO Jim O'Donnell - "EVs won't work for more than 90% of drivers"

BMW US CEO Jim O’Donnell told the truth on electric cars – that they will be no good for more than 90% of drivers – but has been forced to retract his views.

Really, you do have to ask what kind of barking mad world we live in when the boss of a car company is forced to apologise for telling the truth, simply because it upsets a vocal minority (and his bosses, no doubt)

We’ve been banging on for years about how useless electric cars are as a replacement for the internal combustion engine, and how they are really only viable as inner-city runarounds and as toys for the better-off.

Even then, electric cars have their problems. As inner-city cars EVs certainly do the local environment a favour by transferring emissions to the point of electricity generation instead of the point of use.

But the big drawback is recharging. Yes, EVs can be recharged overnight and, for most city dwellers, that’s fine as they’re unlikely to use up the car’s charge in a single day of commuting.

The problem lies with the length of time it takes to charge any EV. It means an overnight plug-in, and therein lies the problem. By definition, inner-city living is about a large number of people living in a small are,. with little or no off-road parking. Which means relying on public charging points. With all the inherent problems that presents, such as lack of numbers, lack of convenience, vandalism…and purchase cost.

For those buying cars away from the city the recharging problems are not a big issue, even if the inability to ever go more than forty miles from home in virtually any electric car is. You may be able to use your EV to pop to the shops or the bank, but that’s it. Not as replacement for an ICE car by any measure, and no prospect it will be in any sane timeframe either. Or cost a similar amount, either.

All of which is pretty much what BMW’s US boss Jim O’Donnel said in an interview earlier this month. He said that from a practical point of view EVs won’t work, and that for more than 90% of the population that won’t change. He also went on to call for the ending of tax subsidies for EVs. We could have written this ourselves.

But now the corporate machine has beaten Jim in to submission, and he’s been forced to apologise. He said:

I sincerely apologize if I have offended the strong network of electric vehicle advocates whose support has been deeply meaningful to us at BMW.

He then went on to backtrack on his call for an ending of taxpayer subsidies for EVs:

It is still too early for governments to pick winners and losers, which is why incentives should be aimed at a range of innovative actions that can meet diverse needs, rather than only one or two technologies. This is what I was trying to convey with my comments — consumers are smart enough to decide the best vehicle for their particular needs, so if incentives are applied, we should be mindful of market dynamics.

All of which means he still believes what he said, but with BMW about to launch a range of electric cars he’s had to come out and lick a few boots. Which is a shame. We’d have no problem with EVs if car makers came out and told the truth. Just as Jim O’Donnel has. We just can’t stand the implication an EV is a replacement for an ICE car.

Even if an EV has won world car of the year.

Source: Detroit News

Related:

Filed Under: BMW News Tagged With: Electric Cars

Cars UK Motoring Directory

Comments

  1. percy says

    May 1, 2011 at 5:36 pm

    You can afford to buy an electric car to run around locally, which is great and something I’m considering. But it really will be just a toy because I like the idea of not depending on oil all the time and not paying 80% tax on fuel.

    But you surely can’t believe that old chestnut that car makers have buried technology? If they had better battery technology they’d be mad not to roll it out now and dominate the market.

    Reply
    • Spangle says

      May 2, 2011 at 8:43 pm

      I live in Essex and I’ve just dropped my son off at Sheffield University, to start the new term, in my new EV, it’s only taken three and a half days. So up yours Percy

      Reply
  2. STU SLINGER says

    May 1, 2011 at 4:49 pm

    The ICE vehicle is going the way of the horse and buggy. I own an EV and an ICE vehicle. One does not replace the other but the EV is here to stay. ICE is NOW for limited use like the horse and buggy, but the EV will be the vehicle of choice. Choice is the key word here.
    As an American I will do anything I can to stop the need for buying oil from countries that are trying to kill us. My ICE will have its place until better designed battery patents are released by the car companies that are holding the patents on them.

    Reply

Have your say - leave a commentCancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search By Distance
BMW Specialist

Looking for a Recommended Independent BMW Specialist to care for your car?

Motoring Directory

  • Number1Plates | UK’s Most Trusted Number Plate Supplier

    Number1Plates | UK’s Most Trusted Number Plate Supplier

    As the leading company in the number-plate industry, Number1Plates are …Read More »
  • Mercury Car Centre | BMW, Mercedes, Porsche & VW Specialist Essex

    Mercury Car Centre | BMW, Mercedes, Porsche & VW Specialist Essex

    Independent Specialists for Audi/VW, BMW, Jaguar, Mercedes, Porsche, Volvo & …Read More »
  • Levy & Co Motoring Solicitors | Driving Offence Specialist Essex

    Levy & Co Motoring Solicitors | Driving Offence Specialist Essex

    Levy & Co Motoring Offences Solicitors have offices in Essex …Read More »

Latest Car News

  • MINI One Returns and Paul Smith Edition MINI goes ICE

    MINI One Returns and Paul Smith Edition MINI goes ICE

  • Peugeot Officially SLASHES prices across the range – from 208 to 5008

    Peugeot Officially SLASHES prices across the range – from 208 to 5008

  • Lancia goes down the Ford Capri route with the new Gamma

    Lancia goes down the Ford Capri route with the new Gamma

  • This is the ELECTRIC Ferrari Luce – and you thought the Jaguar Type 01 was Controversial

    This is the ELECTRIC Ferrari Luce – and you thought the Jaguar Type 01 was Controversial

  • Cupra Raval gets CHEAPER and comes with a few incentives for early orders

    Cupra Raval gets CHEAPER and comes with a few incentives for early orders

Motoring Directory

  • Stevenage Prestige | Jaguar Specialists

    Stevenage Prestige | Jaguar Specialists

    Stevenage Prestige is an independent Jaguar Specialist in Stevenage delivering …
  • Strathearn Engineering Land Rover

    Strathearn Engineering Land Rover

    Strathearn Engineering in Perthshire are Land Rover Specialists, offering service, …
  • Parkside Garage | Land Rover and Jaguar Specialists | Huddersfield West Yorkshire

    Parkside Garage | Land Rover and Jaguar Specialists | Huddersfield West Yorkshire

    Parkside Garage provides customers with unrivalled independent Jaguar and Land …
  • Home
  • Car News
  • Car Reviews
  • Car Photos
  • Car Video
  • Newsletters
  • About
  • Advertise
  • Contact
  • Motoring Listings
  • Car Air Conditioning
  • Alloy wheel Specialists
  • Car Body Repairs
  • Car Finance
  • Car Insurance
  • Car Performance Specialists
  • Car Shipping Specialists
  • Car Storage
  • Car Styling
  • Car Transport
  • Classic Car Specialists
  • Motoring Offence Solicitors
  • Car Service Specialists
  • Audi Specialists
  • BMW Specialists
  • Jaguar Specialists
  • Land Rover Specialists
  • Mercedes Specialists
  • MINI Specialists
  • Porsche Specialists
  • Volkswagen Specialists
  • Bosch Car Service

Follow

Copyright © 2008-2023 · All Rights Reserved · Cars UK Privacy and Cookies Policy

Copyright © 2008-2021 · All Rights Reserved · Cars UK Privacy and Cookies Policy

Change Location
Find awesome listings near you!

Loading Comments...