Cadillac Sales: Who are GM?

The Cadillac CTS-V - a Cadillac, not a GM product

Cadillac is working hard to erase all association with its parent GM from its marketing to prevent the stigma of GM’s bankruptcy affecting sales.

GM needed bailing out to the tune of £30 billion by the US Government. It had a stack of products and brands that simply didn’t work in today’s world, and the whole company seemed to be run by a management more interested in their own benefits than their customers. So however hard GM tries to show the world it’s a changed beast, a stigma is going to remain.

Which probably explains why Cadillac has decided to disassociate itself as much as possible from its parent company. It’s going to remove all references to GM in its advertising and in its dealerships and is even going as far as changing its email addresses to @cadillac.com instead of @gm.com.

And it’s not just Cadillac going this route. It seems that the other remaining GM brands – Chevrolet, Buick and GMC – are going a similar route and are removing all trace of GM – including badging – from their products.

Which makes us wonder if this has anything to do with Cadillac’s failure to confirm its European dealer network. There isn’t the same stigma attached to GM in Europe as it’s never been pushed in a big way – we refer to Vauxhall or Opel – but maybe Cadillac are going the whole hog and keeping anything remotely related to GM at arms length.

So maybe we’ll have to wait for Cadillac to set up a dealer network in Europe separate to Vauxhall and Opel before we can get our hands on the CTS-V Coupe.

We wish they’d hurry up.