Jaguar launch a couple of Apple Apps
Jaguar has launched two free Apps for iPhone and iPad – a Product Configurator App and a Jaguar Magzine App.
Now that Jaguar has managed to break in to the 21st century with its product it’s also doing its best to break in to the 21st century with its technology. And it’s making a pretty good job of it too.
A couple of days ago we exclusively reported that Jaguar are installing the latest software on all XJs free of charge in what we think is an industry first. Those software updates even include mapping for the SatNav, for which almost all other car makers charge an arm and a leg.
But being ‘Cutting Edge’ these days isn’t just about substance, it’s about perception. Car makers want to be seen to be on the ball when it comes to the latest technology, and especially when that technology collides with the web. So (just like us and any other business that wants to reach out to web users) you’ll see Jaguar prancing around on FaceSpace and Whitter in an effort to ‘Connect’.
The latest fad for connecting is ‘Apps’, which allow the bone idle to connect to specifics on their Smartphone easily. So Jaguar has produced a couple of Apps – the Jaguar iPhone Configurator App (US version here) and the Jaguar Magazine App – to keep their techno-profile polished and garner a few bored Smartphone owners to browse their product and news.
At the moment you can only grab these Apps for iPhone or iPad, which is a bit irritating for Android Smartphone users. Especially as Android is now outselling iPhone (at least in the States – and getting close in the UK). But, to Jaguar’s credit, they do say they “…are aware of the significance of the Android platform and it is something we are looking into”.
Well, at least they’re looking.
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