Jeremy Hicks is new Jaguar Land Rover UK MD

Jeremy Hicks, formerly the boss of Audi UK, has been appointed as Managing Director of Jaguar Land Rover in the UK.

Jaguar Land Rover have decided to tidy up their management structure at JLR UK, and have appointed a single Managing Director for Jaguar Land Rover UK, which brings JLR UK in to line with the practice in other JLR regions around the world.

Historically, probably because Jaguar and Land Rover were originally separate entities in the UK, Jaguar UK and Land Rover UK have had their own Managing Directors – until this reshuffle they were Geoff Cousins at Jaguar and Colin Green at Land Rover – but with JLR growing strongly worldwide it was felt it was time to tidy things up.

That means the arrival of former Audi UK boss Jeremy Hicks to the fold as the new MD of JLR UK.

Jeremy, who previously worked at Vauxhall and VW, left his post as head of Audi UK back in June (since when, judging by the photo at the top, he’s enjoyed a bit of sunshine) and takes up his new post with immediate effect. He will report to Phil Popham, who is JLR Group Sales Director (that’s JLR the whole shebang, as opposed to JLR UK).

Land Rover’s former MD Colin Green moves off to be Director of Global Dealer Operations, and Jaguar’s former MD Geoff Cousins becomes a Director at Jaguar Global Sponsorships & Partnerships.

Such a story wouldn’t be complete without a quote from the man of the moment. Jeremy Hicks said:

This is a fantastic opportunity to lead two iconic brands in their home market. Both Jaguar and Land Rover have their strongest ever product line up and I am very much looking forward to working with the JLR team to achieve continued success in the UK market.

And just in case you were wondering, Jeremy Hicks’ appointment as MD of Jaguar Land Rover UK won’t change the Jaguar or Land Rover in your local showroom.

To paraphrase Harold Wilson.