Honda Gear Concept turns up in Montreal

The Honda Gear Concept has been revealed at the Montreal Motor Show this week, a small urban runaround aimed at young car buyers.

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All eyes in the car world this week have been firmly on the Detroit Auto Show where the world’s car makers are showing their latest toys (even if there are disappointingly few real news reveals). But the Detroit Show is not the only car show going on.

Just to the north of the Detroit Show, there’s another motor show going on in Montreal, not that anyone expected anything of much interest to appear at the much smaller Montreal Motor Show. But it has.

The Honda Gear Concept has been revealed in Montreal this week and is, say Honda, the ‘Anser to young, urban Gen-Y lifestyles’.

Gen Y car buyers, in case you didn’t know, refers to young car buyers – now just hitting 30 and younger – who’ve grown up surrounded by the connectivity and high-tech stuff we who are longer in tooth sometimes struggle with.

As the Playstation Generation they look at cars (so goes the ‘expert’ theory) as an extension of home; just a moveable living room where they expect costs top be low and all the gadgets they need to be as connected on the move as they are at home or work.

Unfortunately, apart from telling us that Gen Y are the target for the Honda Gear and that the Gear is inspired by fixed-gear bicycles, Honda are saying no more.

But with the reference to fixed-gear bicycles – and a reveal in a mature car market like Canada – we must assume the Honda Gear is an electric car and that it’s not aimed at emerging car markets but at the mainstream in mature markets.

Beyond that, all we have is the photos. More when we get it.