New Range Rover is the most ‘APEAL-ing’ car, according to J.D. Power

The new Range Rover has been declared the most appealing car in its segment by the 2013 J.D. Power APEAL Study.

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J. D. Power are the people who rate the world’s cars, and their annual power survey can almost make or break sales of a car. But there’s more to J. D. Power than just the power survey.

J.D. Power also run a rating survey where they evaluate new vehicle appeal – the  J.D. Power Automotive Performance, Execution and Layout (APEAL) Study – by asking owners of new cars to complete a survey covering 77 attributes, and then  roll up the results in to a ranking.

This year, the opinions of 83,000 users of 2013 model cars where gathered between February and May to get feedback on the first 90 days of ownership – enough time for the initial gloss to wear off – resulting in the new Range Rover getting the highest APEAL score in its segment and of any model in the industry, the first time for a model outside the premium car segment.

It’s a big boost for Range Rover to get a vote for the Range Rover as the most appealing car after 90 days of real ownership and real driving in the real world, and shows that the new Range Rover offers not just the promise of a very special car, but vindication of that promise in the real world.

Kim McCullough, Land Rovers Brand VP in the US, said:

It’s a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study.

This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever.

It also backs up our feedback from owners of the new Range Rover that there seems to be almost nothing in the way of hiccups and glitches (not something you could always say about the last Range Rover), and that the new Rangie really does deliver on its promise.