Jaguar F-Type Coupe grabs a Super Bowl Spot

Jaguar is digging deep in to its advertising budget to promote the new F-Type Coupe during the next Super Bowl.

The Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers.

So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States.

Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?”

Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London. Tom said:

This is one of those jobs that can really be a lot of fun, so I was quite happy to oblige when Jaguar asked me to be a part of their first Super Bowl commercial.

Jaguar is launching its new campaign this weekend in North America using the notion that the new F-Type Coupe is the disruptive player in the market; the new player that changes the established.

It’s a strong pitch to make the new Jaguar F-Type appeal to the emotions of car buyers, and play on its ‘Britishness’ without relying on Jaguar’s heritage to make it credible.