Audi Q7 quattro – perfect for a ‘Dry’ Ski expert (video)

The new Audi Q7 quattro features in a brand-raising video showing French ski champion Candide Thovex ‘Dry’ skiing down a mountain.

Whenever you see an advert for the Audi Q7 – or any big, premium SUV – on a mountain, it tends to be all about how brilliant it is at dealing with ice and snow. But in an effort to create a ‘viral’ video for the new Q7, Audi has taken a different tack.

Instead of lots of snow and ice, they chose – or rather their ad agency, Lowe Strateus, chose – a mountain in the summer months, but they still managed to feature a skier flying downhill, but not on the sort of terrain you’d normally associate with skiing.

Instead we get to see French ski champion Candide Thovex racing down a mountain and dealing with grassy slopes, dusty paths, wooden bridges and crop-heavy fields instead of the usual ice and snow.

On the way down, Thovex manages to have sparks flying from his skis, the odd flip and spin, flies over a tractor and finally lands in the back of his Audi Q7 at the end of the run.

The plan seems to have been to deliver a video that created viral interest (it’s had over 1.3 million views on YouTube in the last four days) and appealed to a different audience to the usual Q7 crowd, featuring the Q7 only at the end of the video as Thovex drives back up the mountain to do it all again.

The tag line? “#quattro – All conditions are perfect conditions”.

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