We’ve moved on a long way from car adverts that centre around cars driving through fire, with a Stadium Rock soundtrack to get the adrenalin and testosterone flowing. On the whole, they are more considered and/or more humorous (although some – particularly in the States – are still dire). A good example of the current […]
Alfa Romeo going to the USA
With the dust now starting to settle on Chrysler’s move in to the hands of Fiat, more detail is starting to emerge on exactly what the US will get in the way of Fiat products. We already know that the only Fiat making its way to the US is the Fiat 500, but it now […]
Fiat 500C Convertible – The Video
The first UK Fiat 500s arrive this week, ready for the launch, and that has no doubt inspired Fiat to send us a set of three short videos of the 500C, which we’ve strung together for you at the end. Apart from a few decent days, Summer hasn’t really got under way in the UK. […]
Fiat Bravo MSN launched
Yes, you read that right. Fiat has launched the Microsoft Fiat. Not a natural fit on the face of it, but I suppose it does illustrate the fact the Fiat has filled this limited edition Bravo with some new-tech widgets. Which all brings to mind that famous quote by Bill Gates – “If GM had […]
Fiat 500 UK Charity boost
> The Fiat 500 Convertible is about to launch in the UK (the first country to get it), and cars are starting to arrive for the official launch on the 24th June. And Fiat, quite sensibly, is keeping the profile up with some bright marketing to get people like us to write about the Fiat […]
Fiat 500 in New York
We reported last week that, contrary to rumours flying around, Fiat will not be taking its range of cars to the States and simply sticking Chrysler badges on. It is their intention to provide platforms and some engines to their newly acquired Chrysler operation, and develop cars in America just for the American market. But, […]
Fiat 500 going to America
After the deal with Fiat to take on Chrysler was officially signed-off today, a few details are now starting to emerge about what exactly Chrysler is going to be building, and selling, now it’s effectively being controlled by Fiat. Many thought there would be an influx of less than reliable, less than worthy Fiats simply […]
Fiat Invades Europe! Aims to take over Opel, Vauxhall and Saab
Fiat are busy little bees of late. From being a virtually bankrupt car maker just a few years ago, they are busy rampaging around the world playing ‘White Knight’ to ailing car companies struggling for survival in the crisis that has engulfed the car world. Recently confirmed as the key component in the rescue of […]
Chrysler Bankrupt – Fiat the great hope
So the inevitable has happened. The first of the big three to go bust is Chrysler, now officially in Chapter 11 Bankruptcy. But it’s not all doom and gloom. President Barack Obama announced the Chrysler bankruptcy late yesterday, but said that huge strides had been made recently to keep Chrysler viable in the long term […]
Fiat 500C Prices announced – and the UK gets it first!
Fiat has announced UK prices for the Fiat 500C, and the UK will be the first country in Europe to get the car.