DS 5 Facelift revealed – the end of the ‘Citroen’ badge on DS models

A facelift for the Citroen DS 5 becomes just ‘DS 5’ as Citroen release their first DS model with no Citroen branding. Debuts 2015 Geneva Motor Show.

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Citroen has decided they want ‘DS’ to be a standalone brand, and the facelift for the Citroen DS 5 is the first to do that, with no sign of Citroen badges or logos to be found.

In an effort to set the DS brand apart – and try and push it in to territory dominated by the ‘Premium’ brands – Citroen has given the DS 5 a makeover that features a new nose – with ‘DS’ badge on the grill – with new grill and a new LED light signature and chrome sabres running from the tip of the headlights to the windscreen.

At the back – and along the flanks – the new DS 5 is still very familiar, with tweaked lights and chrome exhaust tips.

Inside, the DS 5 gets a new 7″ touchscreen to tidy functions up a bit,. with Infotainment, Sat Nav, Music and MirrorLink for mirroring Android Smartphones. Equipment includes massaging front seats, heated door mirrors, Keyless, ambient lighting, Denon Sound, Blind Spot Monitor and Climate.

Under the bonnet there’s a choice of six engines including the THP 165 with an updated six-speed auto ‘box, a BlueHDi 120 or 180 with manual gearbox (auto option) and the hybrid 4WD option with both a 163 bhp and 37hp electric motor.

Despite the Citroen brand being dropped from the DS 5, it will still go on sale through Citroen’s UK dealers – after a debut at the Geneva Motor Show – although Citroen say it will be found in DS branded zones in their showrooms.

No word on prices for the new DS 5 yet, but the push upmarket will probably mean a price rise.