Cars like the electric Honda-e (pictured) won’t become mainstream any time soon
According to Honda CEO Takahiro Hachigo, it’s hybrid cars which are the future, and electric cars won’t become mainstream buys any time soon.
But, as we’ve said many times before, this headlong leap in to delivering a range of electric cars – especially by Volkswagen – is a huge leap of faith because there is little evidence of pent-up demand for EVs to drive the shift from ICE to electric.
Instead of car makers responding to demand, they’re seeking to drive demand and sales with appealing production models in order to manage their average CO2 emissions and avoid major penalties but, although we really appreciate and enjoy many of the new wave of EVs, they’re still expensive and still a bit ‘left field’.
Now, one major car maker, Honda, has come out and said that they don’t believe electric cars can become mainstream any time soon, and that hybrid cars are the real future.
Speaking to Automotive News Europe, Honda CEO, Takahiro Hachigo, said of EVs:
Are there really customers who truly want them? I’m not so sure because there are lots of issues regarding infrastructure and hardware. I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally. There are different regulations in different countries, and we have to abide by them. So it’s a must to continue r&d. But I don’t believe it will become mainstream anytime soon.
It’s perhaps the most honest statement yet from a major car maker, and makes a lot of sense. So although Honda are moving in to EVs with the new, and very appealing, Honda-e, they’re doing so by targeting a niche market of trendy urbanites looking for a statement EV that doesn’t need huge batteries and mass appeal to work.
So although Honda will be delivering EVs, and continue R&D, they see the future of electrification as hybrids, using long-standing ICE technology enhanced with electrification to deliver sustainably appealing cars for their markets, which will also deliver reduced emissions and improved economy.
peter szczesiak says
I have two Honda Hybrids, a gen 1 insight that really was the future in 1999 and a CRZ 2010 , both are nice cars and fairly economical and at the time a leap forward. Now move forward 20 years and Hybrids are old hat unless like Chevy Volts and BMW I3/I8s range extenders they use the electric motor all the time. Most makers used them to fiddle company car tax, until Governments closed those loops.
Honda are in my opinion wrong and electric vehicles are going mainstream but it would seem that the Japs have backed the wrong horses with Hydrogen and Hybrids, so are trying to derail electric cars, unfortunately for Honda dont run on rails