Ferrari has confirmed they are planning a ‘Utility’ vehicle – read Ferrari SUV – as the car landscape changes and forces Ferrari to compromise.
Just over a year ago Sergio Marchionne declared, not for the first time, “Ferrari will never build an SUV. It’s not in our DNA”.
So we must assume the clever chaps designing flaws out of embryos have been practicing on Ferrari’s DNA first, because it seems Sergio has had a change of heart. Quelle surprise.
With Bentley selling lorry loads of Bentaygas, Porsche still making hay, Maserati in on the act and the Lamborghini Urus and Rolls Royce Cullinan almost here (not to mention Land Rover’s success), it would be corporate suicide not to deliver a Ferrari SUV.
But, of course, there’s a caveat – it won’t be an SUV, says Marchionne. Except it will.
Speaking with Automotive News, Marchionne said the SUV space is too big to ignore and many of their customers would appreciate a Ferrari which was the ‘king of utilitarian’ cars.
It seems this will all become official when Ferrari reveals its five year plan early next year, and that it will see Ferrari pushing past its self-imposed production of 10,000 cars a year. Marchionne said Ferrari’s Maranello plant has the capacity to double current production levels.
The best idea of what a Ferrari ‘Utilitarian’ vehicle would look like is probably the four-wheel drive Ferrari FF (pictured above), which was a Ferrari SUV but without the ride height.
It may seem sacrilege for Ferrari to deliver an SUV. But it was also inevitable.