Ferrari Purosangue is the Ferrari SUV that’s not an SUV – it’s a Ferrari ‘FUV’

Ferrari Purosangue is the name of Ferrari’s new ‘SUV’, a car Ferrari don’t want to be called an SUV but one which will compete with the Lamborghini Urus. Debuts in 2021.

Ferrari spent years telling us they will never build an SUV (just as McLaren continue to do), and, according to Ferrari they won’t. Although the Ferrari Purosangue is a Ferrari SUV, they just aren’t prepared to call it one.

Ferrari want us to call the Purosangue (it means ‘Thoroughbred’ or ‘Pure Blood’) an ‘FUV’ (Ferrari Utility Vehicle) and confirmed its plans a few days ago, although without revealing too much, but saying it will arrive in late 2021, a year later than the late Sergio Marchionne intended.

Marchionne also declared that the Ferrari SUV will be the quickest in its segment (it’ll have to beat the Lamborghini Urus) and will almost certainly come with a petrol V8 with electrical assistance, looking, as you’d expect, like a front-engined Ferrari on stilts. A step on from Ferrari’s first foray in to 4WD with the Ferrari FF (pictured above), but with four doors and a higher ride height.

Ferrari may not want to declare the Purosangue an SUV, but whatever they call it they can’t ignore market forces – whether you think they’re a real sea-change in buyers’ wants or simply a decade or more of marketing spend – and there seems little doubt that the Purosangue launch will see Ferrari volume heading up to the 20,000 a year mark by the middle of the next decade.