The new Ford B-Max compact people carrier is off to a strong sales start in the UK, with 1,000 already delivered to customers.
And that eye-catching advert (we’ve posted it below – Ford in Europe need all the help they can get to garner sales!) will no doubt raise awareness of the long-awaited replacement for the old Fiesta-based Fusion MPV and help make the B-Max a success for Ford in a segment they once dominated, but which they’d left to wither on the vine.
But eye-catching advert for the new B-Max or not, the B-Max is already selling well with over 1,000 cars delivered to customers in the last few weeks and orders for 2500 cars received by Ford in the UK before the B-Max even appeared in showrooms. Which is no surprise.
The old Fusion sold very well – at least in the early days – and that looked like a Fiesta that had been to McDonald’s too often, whereas the new B-Max is a cohesive and well thought-out car with lots of clever features – like the pillarless open door configuration – and comes with a decent choice of trim and spec options.
Pick of the crop of the new B-Max is probably the Zetec 1.0T EcoBoost (kiddie taxis do not need to be diesels) which costs £16k, gives you all the clever features of the B-Max and does 55mpg, although there are B-Max options from the £13k 1.4 Studio to the £19k Titanium 1.6 TDCi.
Good car, cleverly conceived and deserves to succeed.
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