Jaguar Land Rover partner CHERY tease reveal of a new SUV range at Frankfurt

Jaguar Land Rover partner in China Chery teases the first look at a new range of SUVs for the European market which will be revealed at the Frankfurt Motor Show.

We may all have launched at the cars (and clones of cars) China was churning out a few years ago. But no one’s laughing any more.

In the space of a decade the Chinese motor industry has gone from an amusing sideshow to a major force, with domestic partnerships with major Western Premium brands and the acquisition of big name western players – like Geely’s buy out of Volvo (and now Lotus).

So it’s no surprise to see Chinese car makers with big plans for the western market, and Chery – partners in China with Jaguar Land Rover – are teasing the start of a range of SUVs to be sold in the European market.

Heading to the Frankfurt Motor Show – as a concept – the new Chery SUV range looks set to be powered by hybrid, plug-in hybrid or BEV powertrains.

Underpinning Chery’s foray in to the European market directly, they will be creating a new European R&D centre which will deliver, first of all, a new compact SUV aimed at young urban buyers. Which sounds a lot like the model for the Geely/Volvo Lynk & Co adventure.

Chery CEO, Dr. Anning Chen, said:

In just a few years we intend to start selling a family of vehicles in European markets across multiple segments, with power supplied by a range of electrified powertrains.

Our brand will target open-minded, younger customers in particular, with a product rollout strategy that focuses on quality, low- and zero-emissions powertrains, and emotional engagement with customers. A

ll Chery vehicles sold in Europe will feature class-leading connectivity, be fun to drive, offer flexible and spacious interiors and will provide comprehensive personalisation, all of which are aligned with our high standards of product quality and aftersales support.

European car makers beware.