The Jaguar XE – JLR’s hope for even bigger sales and profits next year
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Jaguar Land Rover has revealed their fifth profit rise in a row, with pre-tax profits of £2.6 billion on sales of £21.9 billion. 80% of cars were exported.
Those figures reflect sales of more than 460,000 – and with 80 per cent of them exported – with China being JLR’s biggest market followed by mainland Europe, the UK and the US.
It’s all a very long way from 2009 when JLR resorted to putting out the begging bowl to the (then) Labour government, and since that low point JLR has continued to recover, invested heavily and is now reaping just rewards.
In reality, most of the success JLR has enjoyed in recent years is down to Land Rover, with sales of the Range Rover, Evoque, Range Rover Sport, Discovery and even the Defender accounting for much of the appeal and profitability.
But that success for Land Rover’s cars now sees JLR seeking to emulate it with Jaguar, and the launch of the new Jaguar XE – Jaguar’s competition for the BMW 3 Series and Mercedes C Class – is, JLR hope, going to see Jaguar as successful as Land Rover.
Dr Ralf Speth, Jaguar CEO, said of the results:
Jaguar Land Rover has delivered five years of solid financial results, enabling us to invest in our long-term future. This has positioned the company strategically and financially for continued sustainable growth. The past year has been one of significant achievement, with the expansion of our vehicle ranges and our manufacturing footprint. We are committed to delivering further growth this year, maintaining our relentless pace of launching new models and introducing innovative technologies for our discerning customers around the world.
Onwards and upwards.
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