The Jaguar Land Rover Special Operations division has launched to create high performance, limited edition and classic Jaguars and Land Rovers.
If the creation of the Jaguar Land Rover Special Operations division to create bespoke, heritage, ultra luxury and high performance Jaguar, Land Rover and Range Rover cars doesn’t shout how positive JLR are about the future, nothing will.
Jaguar call it “meeting the increasing expectations of today’s most discerning and enthusiastic car customers“, but what they really mean is that JLR have now got so much back on their game with cars like the new Jaguar F-Type, new Range Rover and new Range Rover Sport that they now have buyers with deep enough pockets to pay for just about anything, so that’s what JLR are going to do with the Special Operations division; give them anything they want – at a price
That will mean car like the Jaguar Project 7 F-Type we saw at Goodwood last year being possible, ultra-luxury versions of the Range Rover and even the creation of heritage cars like the new Lightweight E-Types could become a regular occurrence.
With a team of engineers and and designers led by Paul Newsome, recently recruited from Williams Advance Engineering, the plan is to create halo vehicles for both the Jaguar and Land Rover brands, and a team of 150 at a new Technical Centre near Gaydon will have a customer commissioning suite for bespoke and premium personalisation.
There will also be a new heritage vehicle workshop at Browns Lane – which is where the new Lightweight E-types will be built – offering servicing and restoration.
Jaguar Land Rover Chief Executive, Dr. Ralf Speth, said:
The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.
And John Edwards, MD of JLR Special Operations, said:
As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands.
By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.
It’s going to be very interesting to see exactly what Jaguar Land Rover’s Special Operations team can turn out, and just how prepared JLR’s customers are to dig deep for something very special.