McLaren P1 sales will double turnover and quadruple profit in 2014 for McLaren

The McLaren P1 – McLaren’s stunning hybrid supercar – will see McLaren’s profits rise by 400 per cent and its turnover double in 2014.

The McLaren P1 (pictured) boosts McLaren’s profits

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We’re starting to see the McLaren P1 – McLaren’s modern replacement for the iconic McLaren P1 – rolling out to lucky owners, and that will continue apace during 2014.

Which means McLaren will see a big rise in its turnover and an even bigger rise in profits – up four-fold – as the £866,000 P1 replenishes McLaren’s bank account.

But, although it will take a while to build, deliver and get paid for all 375 P1s, the P1 won’t be a long-term cash cow for McLaren, just a nice little booster as it starts to plan to up production to 4,500 cars a year over the next few years.

That big increase in numbers and turnover – if not, perhaps, in profits – will come off the back of McLaren’s new affordable supercar – the McLaren P13 – which we expect to see debut before the end of 2014 and go on sale in 2015, offering a McLaren challenge to cars like the Audi R8 and Porsche 911.

Also in the mix for McLaren is the P15, a car McLaren expect to slot in between the new 650S and the P1 to give a full range of McLaren supercars, although McLaren’s reliance on one basic platform and engine is perhaps insufficient in the long run to make it a real challenger to Ferrari’s broader range.