Mercedes Concept Style Coupe: Official +video

Mercedes Concept Style Coupe

The Mercedes Concept Style Coupe – which previews the Mercedes CLA / CLC – has been officially revealed ahead of a debut at the Beijing Motor Show.

Yesterday we had the first leaked photos of the Mercedes Concept Style Coupe and, as expected, Mercedes has done the decent thing and revealed their new baby CLS officially this morning, ahead of a Beijing Motor Show.

It seems that the Concept Style Coupe is the car that will make an appearance at Los Angeles Debut of Transmission LA this week before scooting off to the Beijing Motor Show for a proper public debut. Confusing though the run-up to the reveal of the Style Coupe has been, the product is anything but – it looks stunning.

In the same way that Mercedes took the underpinnings of the C Class to make the E Class Coupe, they’re taking the new A Class platform and using it for the Mercedes CLA. That means a wheelbase the same as the A Class but a car that’s longer, wider and lower than the C Class. It will also come in at a lower price point than the C Class apparently. Which seems odd.

The Concept Style Coupe (let’s add another moniker for simplicity – Mercedes CSC) gets the 2.0 litre turbo engine from the A250 with 208bhp and a 4MATIC all wheel drive setup. When the CLA makes it to market it will come with much the same range of engines as the new A Class, which means everything from a 108bhp diesel through to the 335bhp AMG.

What is interesting is that the CLA seems very close to a production car. Take away some of the extremes (although there aren’t many) like the butch bumpers (although the AMG will be similar), big 21″ alloys, fancy headlight graphics and the door mirrors and you have the production CLA. Even the interior is pretty much pure A Class.

Mercedes boss, Dieter Zetsche, said of the Mercedes CSC:

The Concept Style Coupé is expressive and powerful in its design. We are staking our claim very clearly here. This is the model against which sporty vehicles in the executive segment will have to measure themselves in future.

And it looks like he may be right. This is one of the best looking cars we’ve seen.