New Toyota Auris starts rolling out at Burnaston

The new 2013 Toyota Auris – Toyota’s modern Corolla – has commenced production at the Toyota plant in Burnaston.

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Toyota revealed the new Auris back in August – ahead of a public debut at the Paris Motor Show – which, although pretty much the previous Auris when you dig deep, does offer a more dynamic look and the promise of better driving dynamics too.

With the new Auris a big deal for Toyota in Europe, Toyota are trumpeting the start of Auris production in Burnaston and have rolled out Vince Cable, Secretary of State for Business, to mark the occasion.

But the new Auris production is also a big deal for UK PLC, with Toyota investing £185 million gearing up for the new Auris – securing jobs at Burnaston and in the supply chain – and helping exports too, with the majority of Toyota’s output in Burnaston heading for Europe.

Toyota are kicking off production of the Avensis with the hatch, but will also start building the Avensis Touring Sports Estate in 2013 which will be offered, just like the hatch, with a choice of petrol, diesel or hybrid powertrains.

Didier Leroy, Toyota’s European boss, said:

New Auris is at the heart of our European strategy and we expect it to strengthen our sales performance in the family car market. It is a unique proposition in its segment in being offered with petrol, diesel and full hybrid power in both the hatchback and new Touring Sports estate versions.

The new Toyota Auris – built in Derbyshire and costing from £14,495 – will start arriving with owners in the New Year.