Land Rover has introduced a new entry-level Range Rover Evoque for the US with fewer toys and a lower price tag.
But take to the Evoque they have, although perhaps not quite in the numbers Land Rover would like. So Land Rover has decided it’s time to make the Evoque a bit cheaper on the other side of the Pond by re-jigging their model range and delivering a new entry-level model.
What that means is that the Evoque that was the ‘Pure’ now becomes the Evoque Pure Plus and Land Rover has delivered a new Evoque Pure without leather seats and with the lovely panoramic roof – so much a part of the Evoque’s cabin ambience – removed and replaced by a lump of aluminium.
That simple tactic reduces the entry price of the Evoque to $42k, closer to the starting point of competition like the BMW X3 xDrive28i (the US Evoque only comes with the 2.0 Si4 engine). The shame is that it takes away a lot of the cabin ambience and probably makes the interior feel smaller – surely the last thing you’d want in a compact SUV in the States?
Wouldn’t it have been a better idea to give the Americans a front wheel drive Range Rover Evoque instead as an entry-level model? At the moment all US Evoques are 4×4, so would it really matter, when the Evoque is being bought as a style statement by city dwellers, if there was a FWD option too?
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